01 · Curious

Built for the why askers.

No instructions. No single right answer. Just the right thing in their hands at the right age.

02 · Considered

Hand picked, not catalog dumped.

Each piece is chosen by us, for play that holds attention longer than a screen does. We pass on more than we list.

03 · Easy returns

Loved it or send it back.

30 day returns, no questions asked. If it's not the right fit for your kid, we'll sort it out.

Reviews

Customer reviews

4.87 · 92 verified parents

What parents say

See all 92
5
83%
4
16%
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0%
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0%
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Verified buyer · 3 days ago

An hour without fighting

Four and seven year old building together. Quietly. For nearly an hour. I just sat with a cup of tea and watched. The magnets are strong enough to hold up actual structures, which is why they weren't fighting, things just worked. Cannot stress enough how much of a step up this is from the weak set we had before.

Verified buyer · 2 months ago

You'll want the expansion

Quality is great. Once both kids get into it you very quickly run out of pieces and want more. Factor it in.

Verified buyer · 1 month ago

Lives at nan and pop's

Left a set at the grandparents' place and now it's the first thing the kids ask for when they walk in. Nan said even she's been building.

Verified buyer · 2 weeks ago

Old set retired

Magnets in our previous set kept popping out and getting stuck under the couch. These feel sealed properly. Castle stayed standing when he picked it up which was a first.

Verified buyer · 3 months ago

Daycare educators noticed

Staff at our centre asked what brand they were because the kids fight over them. Six months in, no broken pieces.

Verified buyer · 6 months ago

Less iPad

Bought as part of trying to cut iPad time. Actually working. Five year old sits and builds for an hour at a stretch.