01 · Curious

Built for the why askers.

No instructions. No single right answer. Just the right thing in their hands at the right age.

02 · Considered

Hand picked, not catalog dumped.

Each piece is chosen by us, for play that holds attention longer than a screen does. We pass on more than we list.

03 · Easy returns

Loved it or send it back.

30 day returns, no questions asked. If it's not the right fit for your kid, we'll sort it out.

Reviews

Customer reviews

4.95 · 96 verified parents

What parents say

See all 96
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Verified buyer · 1 month ago

Asleep with it by 8pm

Niece is six and cat obsessed. Sent it for her birthday and her mum sent back a photo of her asleep with it tucked under her chin. Mission accomplished.

Verified buyer · 5 months ago

Dragged by the tail for six months

Seam hasn't given. Eyes stitched on, not glued.

Verified buyer · 3 weeks ago

Allergic kid, fake cat

Our boy is allergic to real cats and has wanted one for as long as he could talk. This was a compromise from grandma. He's named it Winston and introduced it to every visitor we've had. Fur is soft, not the scratchy nylon stuff. Possibly the best thoughtful gift any of our family has ever pulled off.

Verified buyer · 7 days ago

Genuinely thought our cat had moved

Walked past it. Thought our cat had moved.

Verified buyer · 2 weeks ago

After we lost ours

Family cat passed last year. Daughter struggled. Got this in a similar colour. Helped.

Verified buyer · 3 months ago

Top tier of plushies we own

We've bought a lot of plushies over the years. This is in the top tier for quality. Posable enough to sit properly on a shelf. She still drags it around everywhere though.

Verified buyer · 2 months ago

Careful in the wash

Hand wash only. Learned the hard way.

Verified buyer · 1 month ago

Bookshelf approved

Half bought it for her, half for me. Looks lovely on the shelf when she's not carrying it around. The face detail is properly done.